Articles by B.J. Jansen
The New Artist Development Model: Growing your Brand from the Ground Up
by B.J. Jansen
So you are a jazz musician trying to navigate the complex path to build yourself into a sustainable brand? Where do I begin? What are the steps in the New Industry Model? How can I move forward? How can I survive? How can I cut through the clutter? These are all common questions I get constantly from artists and industry veterans alike, who are just overwhelmed by this new environment. So, it is from ...
read moreThe Future Record Label Model = Brand Marketing Collective
by B.J. Jansen
Several months ago Michael Ricci approached me with the idea of starting a column dealing with the business of jazz. During our subsequent conversations we both agreed that jazz musicians needed more tools, more ideas and more education on how to successfully monetize their music and strengthen the jazz scene as a whole. Given my formal educational background (recently completing an MBA), business knowledge (forming Pitch Artist Services) and experience, (over a decade as an actual performing jazz artist and ...
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